A Note from the Founder

"Why do we have to choose between products that taste good and products that are actually good for us?"

That was the question that started it all.

Hi, I’m Faizal.

I didn't start Vital Earth because I wanted to be a "supplement tycoon." I started it because I was a frustrated father and a careful consumer—just like you.

A few years ago, I stood in a health food aisle looking for a clean collagen creamer. I turned over bag after bag, and what I saw disappointed me. "Healthy" products were filled with gums, artificial whiteners, titanium dioxide, and unpronounceable fillers.

Even worse, as someone who strictly observes Halal dietary standards, I found myself constantly second-guessing. Was this collagen processed with pork enzymes? Was there cross-contamination? Was this "natural flavor" extracted with alcohol?

I realized that if I wanted supplements clean enough for my family and effective enough for my own health, I would have to build them myself.

The Kitchen Laboratory

The journey wasn't easy. I spent over six months researching, testing, and formulating right here in Windsor, Ontario.

I didn't want to just white-label a generic powder from overseas. I wanted to create specific, functional blends.

I wanted a Hot Chocolate that my 6-year-old would beg for, but that was secretly packed with Lion's Mane mushroom and Moringa greens.

I wanted a Collagen Creamer that made coffee taste rich and creamy without using dairy or fake oils.

Most importantly, I demanded a Halal process that was scientifically superior. We rejected standard chemical processing and chose to use natural fruit enzymes (Bromelain) to hydrolyze our collagen. It’s cleaner, gentler on the stomach, and 100% pure.

Our Ambition

Vital Earth is more than a brand name; it’s a promise. My ambition is to set a new standard for Canadian supplements—one where "High Performance" and "Clean Ingredients" finally go hand-in-hand.

We are small, we are local, and we are obsessed with quality. I personally test every batch. If it’s not good enough for my own kitchen counter, it never makes it to your doorstep.

Thank you for trusting us with your health. It is a privilege I do not take lightly.

To your vital life,

Faizal
Founder, Vital Earth
Windsor, Ontario